About the survey

The Creative Business Panel is a groundbreaking survey supported by the UK Government. It is the first initiative to consistently collect comprehensive data from creative businesses and will meticulously track over time, the behaviours, performance and experiences of the sector to inform successful strategies, government policies and decisions for the future.

Covering all of the different sub-sectors that make up the creative industries, business sizes and UK geographies, the broad-ranging work will be conducted over five waves between 2025 and 2028. Participants in the first wave will also be invited to take part in future annual surveys. All participation is optional; those taking part can opt out at any time, and if you sign up to the panel now you do not have to take part in future surveys if you do not wish to.

Topics covered in the survey include workforce makeup; business operations; finances and investment; technology and innovation; exports and foreign investment; and environmental sustainability.

The evidence base will inform decision making to support businesses adopt digital innovations, enhance their competitiveness, foster diverse and inclusive workforces, and drive profitability and sustainability. For the first time, the sector will have a thorough picture of creative businesses as a whole, uniting efforts to drive forward improvements and see the industry thrive.

Why you should take part:

  • By providing comprehensive data this landmark (government backed) study will inform creative industries policy for years to come, affording the creative industries the same status as other industries across government departments. We need full participation to make it a success.
  • The findings will demonstrate the specific factors that lead to growth supporting your business to thrive.
  • There is no other survey of this size and scope, covering all UK regions and creative industries sub-sectors and being conducted over a number of years. This is your only opportunity to contribute to supporting the sector in this way.